Towards the Sun – Towards Success - Online Furniture Retailer Beliani has entered the Spanish Market

• Pilot stage in Spain completed with great success
• Spanish customers feeling enthusiastic about quality indoor and outdoor furniture
• Free shipping in Spain within just a few days
• €20 million investment in new operation and logistic centers which are also supplying Spain
• All products availability increase up to 94%
• Assortment widening by 20%

The Swiss online furniture retailer Beliani is about to conquer another promising market area. After Switzerland, Germany, Austria, the Benelux countries, France, Great Britain, Poland and Italy Beliani is now establishing its strong presence in Spain. The pilot stage in Spain lasted since 2015 and it has just been successfully completed.

Spanish customers are enthusiastic about high quality designer furniture from Beliani, lucrative prices thanks to direct marketing and fast, reliable delivery. In addition to Spanish customers who are discovering Beliani brand for themselves, a sizeable group of customers of other nationalities has already emerged in Spain. Many customers from other European countries who have their summer houses in Spain and already know Beliani from their homelands are pleased at the possibility to purchase Beliani products now also in Spain.

Thanks to the widening of the product range by 20% and the introduction of many new product categories, such as “rugs” and “lamps”, Beliani’s offer has become yet even more attractive to end customers. In the Spanish market, garden furniture and leather seating furniture enjoy particularly high popularity.

Beliani has invested €20 million in the construction of new company warehouses including a 6,500 m2 big warehouse in Switzerland and a 20,000 m2 big one in Germany. This new European central warehouse is now supplying the Spanish market.

The new infrastructure has allowed for an increase in the availability of goods up to 94%, resulting in a shortening of delivery times in the European market.

Beliani is one of the fastest growing ecommerce companies with a range of furniture and home accessories. The company offers garden furniture, beds, sofas, tables, chairs, bathtubs lamps and many more. Beliani imports their furniture directly from manufacturers, eliminating middlemen - because of that, their customers are offered the highest quality furniture in affordable prices.

• Unbeatably low prices: Beliani imports their products directly from the factory, eliminating expensive middlemen and selling online. All that reduces high costs of expensive shops areas. To put it shortly: customers get their furniture straight from the manufacturers, up to 70% less expensive.
• Highest quality and warranty up to 5 years: over 350 000 satisfied customers are a sign of great quality. Beliani offers up to 5-year warranty for every piece of furniture.
• Beliani’s Customer Service is one of the best in the business. Professional and client friendly service, competence and willingness to help are the most important qualities of this department.
• Great delivery conditions: 94% of products is available at the warehouses, because of that customers are guaranteed fast and free delivery straight to their homes. Moreover, customers can try out their purchase for 14 days - if it does not meet their expectations, they can return it.
• Fast delivery: upon request in some countries, Beliani delivers goods on the invoice on the same day.